It’s been over a month since the Bloggernacle went crazy with the so called injustice that resulted in a Google search for “mormon temple” showing up no positive sources for temples of the Church of Jesus Christ of Latter-day Saints. A number of blogs decided to start making links to positive sites hoping to change that (here, here, here and here to name a few).
It appears all those efforts amounted to nothing. There appears to be no change. Of course, this did not surprise me and should not come as a surprise to anyone else that it doesn’t surprise me. After all, I commented on a number of occasions that it wouldn’t work. Google is smarter than that.
First of all, none of the sites linking to the positive pages are big players. They have very little effect on such a common phrase (490,000 results).
Secondly, the commonly used pages for the positive information had very little content and had poor HTML structure. Both of these qualities have a big effect on search engine placement.
Finally, few, if any, of the participating naccers are temple-oriented.
If we want positive, helpful resources come up for searches of ‘mormon temple’, there need to be content-rich, well-structured sites. With such sites will come links from all over the LDS cybersphere. That is the only way to do it.
Funny. It’s also the best way to do it.
UPDATE (for Kaimi): Google re-indexes every month. It’s been over a month since the Bloggernacle went ahead with the GoogleBombing efforts. If it was going to make a difference, it would have by now. The problem is not that there wasn’t enough time. Read above for the problem (some of it applying to the poor implementation you suggested).